Friday, February 15, 2008

BlackBerry Smartphone

Research In Motion’s (RIM) design of the BlackBerry smartphone in 1999 has evolved to become the latest and most efficient communication technology for the international business world. The BlackBerry is most popular for its ability to send and receive e-mails anywhere and in real-time making them addictive. Recently the BlackBerry has been nicknamed the “CrackBerry” due to the ease of e-mailing and messaging.

An advantage to the BlackBerry is that it makes it much easier to stay in constant, direct communication with clients and colleagues when traveling outside of the office. This is made possible by integrating the user’s company e-mail account with their BlackBerry through software called, “BlackBerry Enterprise Server” (BES). BES allows wireless synchronization between BlackBerrys and applications like Microsoft Exchange and Lotus Notes. Additional features included on the phone besides quick e-mail access is a full QWERTY keyboard, text messaging, digital address book, calendar, calculator, notes, and the ability to set up meetings. There is also a thumbwheel on the side of the phone which enables easy navigation around the screen.

This new and exciting communication tool keeps users in constant contact and always in-the-know. Even in business meetings you can find users answering e-mails from their BlackBerrys. Not only in meetings are people messaging but while driving as well, which is not very safe. This device accompanies users everywhere they go causing them to become workaholics. The easy navigation and simple keyboard becomes addicting for users, causing longer work hours. Most recently, connectivity issues have left BlackBerry users without service causing many users that are dependent on the smartphone frustrating work days.

I rate the BlackBerry as a 5 for usefulness due to the fast communication it creates among users and organizations. The timely communication helps improve organizational communication tremendously.

For more information on BlackBerry devices visit the BlackBerry homepage at www.blackberry.com. Click on the following New York Times link to read more about Monday's BlackBerry Outage: http://www.nytimes.com/2008/02/11/technology/apee-rim.html?_r=1&oref=slogin

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